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MIA Salute Prompts Madonna Halftime Super Bowl Show Controversy

Posted: February 6th, 2012 in Benjamin Bronfman, M.I.A., MIA, Madonna, Super Bowl by LALATE

MIA Salute Prompts Madonna Halftime Super Bowl Show Controversy

LOS ANGELES (LALATE) – An MIA salute during the Madonna Halftime Super Bowl Show 2012 has prompted controversy today. MIA gave a “salute” through an otherwise clean Madonna Halftime Super Bowl show. And while broadcaster NBC was quick to apologize for rapper MIA’s conduct, the question remains how the FCC will respond. MIA is engaged to Benjamin Bronfman Jr aka Ben Brewer (photos below). In 2004, a Janet Jackson Justin Timberlake “wardrobe malfunction” prompted a national controversy for broadcaster CBS. The Jackson matter spawn a legendary appellate decision about broadcasters, Super Bowl Halftime shows, and the FCC.

Madonna’s Halftime Super Bowl show featured jaw-dropping brilliant staging, a mixture of great musical numbers and million dollar moves. But for a split second, during Madonna’s new song Give Me All Your Luvin, a camera pulled in tight on rapper MIA. Suddenly, in a blink of the eye, MIA gave the camera, during her personal close-up, a “salute”.

NBC was shocked by the antics by the rapper that aired live during its Super Bowl XLVI telecast. It also confirmed to news that it missed the gesture. “We apologize for the inappropriate gesture that aired during halftime,” said Christopher McCloskey, a spokesman for NBC. He added “It was a spontaneous gesture that our delay system caught late.”

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It remains unclear what Janet Jackson thought of the moment. In 2004, Jackson suffered a wardrobe malfunction during her Super Bowl performance with Justin Timberlake. The telecast aired on CBS outraged viewers.

In 2008, a U.S. appeals ruled for CBS on the Jackson wardrobe malfunction. The appeals court threw out a $550,000 fine against each CBS Corp television stations for its broadcast of the Jackson matter.

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The Court found that the FCC acted “arbitrarily and capriciously departed from its prior policy”. Jackson had her right body part seen by 90 million people that night for a split second. CBS had apologized and paid a fine for each of its 20 stations.

But the appeals court ruled that CBS can’t be held responsible and reversed the FCC’s decision about the massive fine. “Moreover, the FCC cannot impose liability on CBS for the acts of Janet Jackson and Justin Timberlake, independent contractors hired for the limited purposes of the Halftime Show” said Chief Judge Anthony Scirica in 2008.



John Mara and Niece Rooney Mara Hoping for Super Bowl, Oscar Win

Posted: February 5th, 2012 in Rooney Mara, Super Bowl by LALATE

John Mara and Niece Rooney Mara Hoping for Super Bowl, Oscar Win


LOS ANGELES (LALATE) – John Mara and niece Rooney Mara are hoping for a Super Bowl and Oscar win. Rooney Mara is the niece of John Mara, the owner of the Giants, Bob Costas reminded news moments ago on the pre-game Super Bowl show. John Mara told news that he thinks his family will be able to pull off both wins.

A win tonight wouldn’t be the first for the Mara family in the Super Bowl. But a win at the Oscars would be the first for Rooney. She earned her first nomination for the stellar performance in the Girl With a Dragon Tattoo.

This week, Mara learned that she is set to replace Blake Lively in Steven Soderbergh’s “Side Effects.” Hollywood news says that Mara is also up for parts like Lionsgate’s “Pride Prejudice and Zombies”.

Like John Mara, Rooney says she loves to work. “I’m a workaholic, so I’m ready to get back to work.” John Mara is the son of former Giants owner Wellington Mara. His grandfather Tim founded the team in 1925. Only the Chicago Bears has been held longer by one family than any other NFL team.



Super Bowl XLVI Live Stream Online Prompts Change for Giants vs. Patriots Game

Posted: February 5th, 2012 in Super Bowl by LALATE

Super Bowl XLVI Live Stream Online Prompts Change for Giants vs. Patriots Game


ST LOUIS (LALATE) – When the Giants vs. Patriots game kicks off in Super Bowl XLVI today, there will be a Live Stream online, for free, commissioned by the NFL. Giants vs. Patriots fans, and even fans of the Super Bowl XLVI pre-game show, will get over five hours of free live streaming video online today, the league confirms to news. Today represents not just a stark contrast to broadcasting coverage of past NFL Super Bowl games, but also a willingness of the NFL to embrace internet users as much as television viewers.

In previous years, the mere mention of a live stream online of a Super Bowl game suggested an illegal clip, ripped from one of the local or national TV carriers. Over the years, the NFL has been reluctant to stream its programming telecasts online.

But today that changes. NFL.com and msnbc.com are both carrying live streams, not just of the Giants vs. Patriots game, but also nearly five hours of pre-game shows, they confirm to news. The coverage started earlier this morning and will continue throughout the evening. Today, not only will the game dominate news, but also the way in which it is delivered to football viewers.

NBC tells news today that its coverage online is not just your traditional streaming video clip. Rather “NBC’s coverage of the Super Bowl and pregame live online” will feature “an HD player with DVR style controls, alternate angles, stats, highlights and more.” The program, however, has chosen Silverlight as the format for the coverage.

In contrast, Pizza Hut is sponsoring NFL.com’s coverage. NFL.com is currently featuring NFL Gameday live online in advance of the game. Unlike the MSNBC offering, NFL.com requires no software application with the imagery loading fast, smooth, and in impressive HD quality. With a Super Bowl start time of 6 PM EST, NFL.com will offer live streaming video coverage of the game thereafter.

To watch today’s game on NFL.com click HERE. To watch the game on NBC, click HERE.

Both carriers are expected to broadcast the full pre-game, half game and post game telecasts. In advance of the telecast, neither broadcaster has yet to comment to news if they will also air the Super Bowl television advertisements during the feed, or stay live on football coverage.

So could a time come when every major professional game is streamed online to fans, for free, in pure HD format? In the context of today’s digital branding, advertising platforms, and licensing programs, it appears only logical that today’s telecast should encourage other carries to do the same in the future.

NBC has been a leader in streaming Olympics overage online for years. But as professional sports coverage expands internationally, as U.S. viewership of overseas games continues to grow, the digital convergence of televisions and internet broadcasting today makes not only sense for fans but also for broadcasters.

Bob Cook, VISA Super Bowl Fan, Dead at 79

Posted: February 14th, 2011 in Super Bowl by LALATE

Bob Cook, VISA Super Bowl Fan, Dead at 79

LOS ANGELES (LALATE) – Bob Cook, Thomas Henschel, Larry Jacobson, and Don Crisman recently came to fame as the four men that never missed a Super Bowl. Bob Cook of Wisconsin had attended 44 Super Bowls. But shortly before this year’s Super Bowl on February 6, Cook told his wife he was just too ill to attend. A die-hard Packers fan, Cook was suffering from a blood infection and congestive heart failure. His wife decorated his hospital room and his two daughters went to the game in his place.

But today Cook’s family confirmed that he passed last week.  His wife Sarah said Bob took great pride in his Visa commercial and enjoyed the fame the TV advertising spot brought him.

When asked by news earlier this year why he enjoys the Super Bowl so much, Cook said he never wants football season to end. He says that as soon as the Super Bowl is over he is thinking about the Draft, and as soon as the Draft is over he is thinking about the pre-season.

Funeral arrangements have not been announced.

Super Bowl Tickets Lawsuit Names Jerry Jones, NFL

Posted: February 9th, 2011 in Super Bowl by LALATE

Super Bowl Tickets Lawsuit Names Jerry Jones, NFL


LOS ANGELES (LALATE) – A Super Bowl tickets lawsuit is seeking millions from Jerry Jones, the NFL and the Dallas Cowboys concerning the roughly 1000 fans who didn’t get Super Bowl seats as represented and sold.

The valuation of the Super Bowl Tickets lawsuit is still uncertain. The ticket holders’ alleged actual damages are claimed at $5 million. But local news is reporting the suit added a state trade law violation, bringing in trebling of damages, along with a cause of action for punitive damages.

There were roughly 1250 fans who didn’t get seats to the Cowboys Stadium as promised. Of those, roughly 850 fans were relocated. But reports claim that the suit is roughly upon all 1250 fans.

Michael Avenatti of Eagan Avenatti is the counsel. His case filed in Dallas federal court asserts breach of contract, fraud and deceptive sales practices.

In an interview to Bloomberg this week, Avenatti says the debacle wasn’t a random error. Rather he tells news that he NFL and Jones “knew they weren’t able to deliver” the seats as represented and sold.

Earlier today, NFL Greg Aiello’s tweeted “If you are 1 of those roughly 400 people and we do not have your contact info, you should email [us]“, Another report says that the NFL and the Cowboys have not commented. The NFL offered multiple options to the displaced ticket holders detailed here .

Max Page Shines in Darth Vader Commercial

Posted: February 7th, 2011 in Super Bowl by LALATE

Max Page Shines in Darth Vader Commercial


NEW YORK (LALATE) – Max Page (photo above) shined in the Darth Vader “Star Wars” commercial last night for Volkswagen. But Max Page told news today that he didn’t know that his Darth Vader role would land him a national spot during the Super Bowl, until half way during production.

When Max Page appeared on the Today Show Monday, the surprise was that Page in fact resembles Anakin Skywalker.

When he inked the Volkswagen Passat commercial, Max Page thought he was just doing another commercial. He’s done several TV commercials before, but none that ran nationally. He’s even appeared on The Young and the Restless. But the six year old had the surprise of his life halfway during shooting for VW.

That’s when the director and producer told him the commercial was going to be played in the Super Bowl. A longer version of the commercial has aired on YouTube for a week and had already generated 15 million views by Sunday. Page has reportedly lived his whole life with a pacemaker, born with a congenital heart condition.

Page’s ad drew top praise today. However, many critics found fault with a whole list of other Super Bowl commercials, from persons hit the crotch, a woman being decked, a Groupon ad making reference to Tibet.











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