LOS ANGELES (LALATE EXCLUSIVE) – A major product roll out BravoTV has been scrubbed, literally, LALATE can exclusively report. The network was seeking to launch the Real Housewives of rogue, scrubs, and masks. And even more shocking, BravoTV told federal officials they wanted to launch a “Real Housewives of Toilet Water”. The product was ironically be sought simultaneously with a “Real Housewives of Wine” launch. Now all those products have been dropped by Bravo. So what happened?
LALATE can exclusively report that, as Real Housewives franchise was growing, or in this case of BravoTv’s trademark “The” Real Housewives, network officials envisioned moving into different product lines. And while some of the products seemed logical for the network that boasts expressions like “so where can you two move on from here” and “try some Fabellini”, many of the products today are shocking fans of the franchise.
In May 2009, corporate counsel for BravoTV told the US Trademark office that BravoTV had an intent to engage in the sale of “toilet water” carrying the BravoTV mark “The Real Housewives”. Apparently the Crazy by Bravo idea remained active for years.
But eventually, the network scrubbed that plan. Along with it were plans to have an entire beauty department boasting “The Real Housewives” products like soap, rouge, pencils and even scrubs. While Kandi Burruss might be happy that there are no scrubs coming to Real Housewives, the network has also dropped plans to be in the charm business. Watches, charms, and necklace businesses named “The Real Housewives” have been abandoned as well.
But perhaps the biggest surprise is wine. Not a scene goes by on Real Housewives without a cast member pushing their wine, Bellini, Pinot, or skinny drink. In 2010 to 2011, BravoTV told the US Trademark Office that they wanted to pour, perhaps at an upcoming Dinner Date from H-ll, glasses of “The Real Housewives Wine”. Apparently Ramona Singer now can sip safely. BravoTV just weeks ago abandoned efforts for a Real Housewives win business as well.