LOS ANGELES (LALATE) – An MIA salute during the Madonna Halftime Super Bowl Show 2012 has prompted controversy today. MIA gave a “salute” through an otherwise clean Madonna Halftime Super Bowl show. And while broadcaster NBC was quick to apologize for rapper MIA’s conduct, the question remains how the FCC will respond. MIA is engaged to Benjamin Bronfman Jr aka Ben Brewer (photos below). In 2004, a Janet Jackson Justin Timberlake “wardrobe malfunction” prompted a national controversy for broadcaster CBS. The Jackson matter spawn a legendary appellate decision about broadcasters, Super Bowl Halftime shows, and the FCC.
Madonna’s Halftime Super Bowl show featured jaw-dropping brilliant staging, a mixture of great musical numbers and million dollar moves. But for a split second, during Madonna’s new song Give Me All Your Luvin, a camera pulled in tight on rapper MIA. Suddenly, in a blink of the eye, MIA gave the camera, during her personal close-up, a “salute”.
NBC was shocked by the antics by the rapper that aired live during its Super Bowl XLVI telecast. It also confirmed to news that it missed the gesture. “We apologize for the inappropriate gesture that aired during halftime,” said Christopher McCloskey, a spokesman for NBC. He added “It was a spontaneous gesture that our delay system caught late.”
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It remains unclear what Janet Jackson thought of the moment. In 2004, Jackson suffered a wardrobe malfunction during her Super Bowl performance with Justin Timberlake. The telecast aired on CBS outraged viewers.
In 2008, a U.S. appeals ruled for CBS on the Jackson wardrobe malfunction. The appeals court threw out a $550,000 fine against each CBS Corp television stations for its broadcast of the Jackson matter.
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The Court found that the FCC acted “arbitrarily and capriciously departed from its prior policy”. Jackson had her right body part seen by 90 million people that night for a split second. CBS had apologized and paid a fine for each of its 20 stations.
But the appeals court ruled that CBS can’t be held responsible and reversed the FCC’s decision about the massive fine. “Moreover, the FCC cannot impose liability on CBS for the acts of Janet Jackson and Justin Timberlake, independent contractors hired for the limited purposes of the Halftime Show” said Chief Judge Anthony Scirica in 2008.