LOS ANGELES (LALATE) – Blood, Sweat & Heels usurped a Bravo ratings record last Sunday, previously set by Married to Medicine and formulated earlier by Shahs of Sunset. But if you have a new show and want to get called a ratings hit from day one, the mold has been set by Bravo if your show is ready. The coveted timeslot behind Real Housewives of Atlanta on Sunday night has been the go-to timeslot for new Bravo shows now several years. It started with Shahs, continued with M2M, and last week proved even more vital with Blood, Sweat & Heels.
Two year before the premiere of Blood, Sweat & Heels, Bravo was trying to find out a programming bridge between RHOA’s timeslot and Watch What Happens Live. It came with Shahs of Sunset. Roughly one week after the premiere of Shahs behind RHOA, Bravo’s WWHL was reaching near record ratings levels. Officials told news at the time “Shahs of Sunset demonstrated an astounding 56 percent increase among adults 18-49 and an impressive 37 percent increase among total viewers on Sunday night compared to the previous week’s episode (3/18/12), according to Nielsen.” They added “In addition, Shahs of Sunset delivered all-time series highs among all key demos with 1.5 million total viewers and 1.03 million adults 18-49. Following at 11 pm, Watch What Happens Live earned 1.4 million total viewers and 918,000 adults 18-49, making it the second highest rated episode of the season among adults 18-49.”
Yet, what has remained peculiar for Bravo viewers is the network’s lack of timeslot loyalty to non-housewives shows. When Shahs returned for season two, it was in another time slot. And this season, Shahs has been moved around week to week.
One year ago, Bravo used the Shahs ingredient with Married to Medicine, a show that shared a more kindred spirit to RHOA about professionals around Atlanta than a show set in Los Angeles. M2M became the most watched non-spinoff series premiere in Bravo history. A 1.89 ratings share again continued the bridge from RHOA to WWHL.
But in the months that followed, Bravo realized it needed to slot a program that could hold not just viewers from RHOA to WHHL but also into hit show Fashion Queens. Soon they found it.
Last week, Blood, Sweat & Heels became Bravo’s highest-rated series premiere in the network’s history, delivering a 2.5 share compared to Married to Medicine’s 1.89. But compared to M2M, Blood, Sweat & Heels had a bigger lead in that night. For its premiere, Blood, Sweat & Heels did not just follow any normal episode of ROHA but the highest watch episode in RHOA history, a 4.5 rating share. And while those numbers did not propel WWHL to a new record, it did with Fashion Queens.