NEW YORK (LALATE) – Between Mark Sanchez and Tom Brady, who is winning the endorsement deals? Reports in 2009 about Sanchez and Brady claimed that Brady’s value would drop this season. Brady is still, however, going strong.

When Mark Sanchez (formerly linked to Jamie-Lynn Sigler) appeared in GQ pictures shirtless in 2009, the publication called Sanchez the new face of football endorsements. Brandon Steiner, CEO of Steiner Sports Marketing, at the time told the NY Post that “Tom Brady’s getting a little older. He’s becoming the veteran. He’s going to be doing some more insurance-type commercials pretty soon.”

Steiner was wrong. Brady is still going strong.

Mark Sanchez GQ Pictures
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This season, Tom Brady carries approximately five endorsements. His big deal is Glaceau Smartwater. He also has a royalty deal with Stetson on cologne and an endorsement deal with Movado along with tie-ins for Audi. In total, the WSJ puts Brady’s annual endorsement earnings at $4 million.

Peyton Manning has eight endorsements, bringing his annual to $9 million. They include Gatorade, MasterCard and Kraft’s Oreo.

Sanchez recently inked a deal with Pepsi Max. His spot has yet to be valued; it debuted this Thanksgiving Day as the “Winning Formula” campaign. Sanchez also appears in the “CBS Cares” ad spot.

Rick Reiff of the Orange County Business Journal reports that Sanchez’s team includes his older brother Nick Sanchez, business litigator with Theodora Oringher Miller and Richman in Costa Mesa “and a former Yale quarterback”. Nick Sanchez is reported teamed up with David Dunn (Athletes First, Irvine) and represents Patrick Turner and Damian Williams.

As to endorsements, Reiff reports “Nick took a calculatedly cautious approach to endorsements, wanting to minimize Mark’s distractions or risk that he’d be overhyped. “We wanted him to focus on football.” “

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NEW YORK (LALATE) – Mark Sanchez and Santonio Holmes delivered a huge win for the Jets Sunday. Mark Sanchez produced 68 yards in 45 seconds with just 5 plays to give the Jets a huge win 27-30 against the Texans.

“By doing very little, it amounts to a lot here in New York,” Sanchez said earlier this week. “That’s the thing you have to remember: Less is more.”

Sanchez produced over 300 yards Sunday, with three touchdowns and one interception; Holmes had 126 yards and 2 TDs on just 7 receptions.

But the big action came with 45 seconds left in the quarter. Sanchez delivered a short pass to Tomlinson that produced 5 yards; the two did it again for 19 more yards. But then a deep right pass to Edwards yielded 42 yards. Finally the Jets scored on Sanchez’s quick, short, and directed pass to Holmes six yards to the left. Folk’s extra point was good.

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PICS! Here again are photos of Mark Sanchez reportedly now dating Jamie-Lynn Sigler. Mark Sanchez GQ photos with Hilary Rhoda heated up press before his first season with the Jets. Today it’s Jamie-Lynn Sigler and Mark Sanchez dominating sports news. Of course, with the 2010 NFL draft over, Jamie-Lynn Sigler is far more interesting.

Post Chronicle reports the Jamie and Jets QB reportedly stepped out together for the movie premiere of ‘Keep Surfing’ at the Tribeca Film Festival and were … cozy. On source claims:

“They met Monday night at the LG Infinia premiere of Keep Surfing for the Tribeca Film Festival and really hit it off. They were flirting and talking all night.”

“Who knows where it will go, but it definitely looks like the start of [a relationship or] something.”

Sources had claimed Sanchez was linked to Kristin Cavallari.

Mark Sanchez GQ Pictures
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In May 2009, the spread on the beach with Hilary Rhoda was all the buzz. Sanchez’s look was part “Baywatch”, part vintage OP styling. In fact, some reports signal this is the entry of Sanchez into the hunk leaderboard of NFL QBs and the slow shift away from Tom Brady.

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INJURY UPDATE – Mark Sanchez says he will be recouped from his injury. Mark Sanchez recently underwent knee surgery to correct a problem that has plagued him for seasons.

Sanchez now tells his team today that he will be 100% by training pre-season.

While at the Trojans, Sanchez was injured badly in August 2008. Pete Caroll told press at the time that Sanchez had picked up a ball during training but came down on the left leg the wrong way, injuring the knee. The knee popped out, sending Mark into rehab at the time. USC wrote at the time the following about Mark’s initial knee injury:

“Sanchez dislocated his left kneecap during pre-practice warmups today.

“The injury occurred as he jumped slightly while making a throw and he landed awkwardly. He was carted off the field, taken for X-rays and an MRI, then evaluated after practice by the USC doctors and athletic training staff.

“It was a clean dislocation, with no complications (no ligament, cartilage or bone damage). His knee will be immobilized over the weekend and he will start rehab on Monday. He will be listed as day-to-day as of Monday.”

Then in November 2009, Sanchez reinjured the knee during a third quarter game at Buffalo.

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INJURY UPDATE – Shaun Ellis’ left hand injury took him out of practice yesterday. Shaun Ellis injury will not stop him from playing Sunday’s NFL game against the Colts says reports.

Elis broke the left hand during last Sunday’s Chargers game and quickly returned to action in a cast. He tells press that if the Jets make the Super Bowl, he will have surgery right after this Sunday’s game and be healed in time for Miami.

Also being watched for Sunday are injured Bart Scott and David Harris. Both are expected to be fine along with injured Thomas Jones and Tony Richardson and recovering Mark Sanchez and Danny Woodhead.

For continuing coverage of this weekend’s NFL Playoffs games on LALATE, click here: http://news.lalate.com/category/football.

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