LOS ANGELES (LALATE EXCLUSIVE) – Who owns Johnny Cleveland? Johnny Manziel’s loan out company JMan 2 Enterprises LLC filed for trademark protection to “Johnny Cleveland”, reports ESPN, making this Manziel’s tenth request for a trademark in recent months. The USPTO reportedly has battled several requests in recent months from fans seeking to register marks the evoke Johnny Manziel, and or his association with the Cleveland Browns. And those requests have been denied, EPSN tells news today.
Johnny Cleveland joins Johnny Football, JFF, ManzIIiel and the House that Jonny Built as Manziel continues to scramble out of the trademark pocket to pick up applications. But in the latest rush, Manziel was late to the play. ESPN tells news that fans or businesses not associated with Manziel have been registering a series of marks since the NFL Draft 2014. “Johnny Be Good, “Johnny Browns” and “Money Manziel” are among those marks. In each case, USPTO officials denied the request. Ironically, “Juanito Futbol” survived initial denial despite no permission from Manziel and no attempt to be associated with Manziel.
UPDATE: The ESPN report claims “The filing comes after two people, who filed for the mark, were denied by the government entity on the basis of the belief that the name was tied to Manziel, who had not given his approval.” While the online portal for USPTO often has a delay period for updating, LALATE can exclusively report that competing applications for Johnny Cleveland have not been fully “denied” as of today. Manziel’s request is based upon intent to use. Manziel intends to presumably sign a non-exclusive license agreement with retailers or manufactures to carry the trademark on a series of products. The trademark pertains to goods, not services, including apparel and footwear.