Facebook Karma Deal Advances FB into E-Commerce Social Gifting Arena

LOS ANGELES (LALATE) – Facebook’s stock ended its first trading day Friday by announcing FB’s purchase of Karma after the market closed. Facebook (NASDAQ: FB) stock finished its first day of trading up slightly, ending at a final stock price of $38.23. But following the market’s close, the company announced the purchase of Karma, marking its second APP-company purchase in recent weeks.
Unlike the recent Instagram deal, Facebook and Karma did not announce to news terms of the purchase. Karma posted to its website news of the announcement.
The gift-giving company located in downtown San Francisco tells news that the merger will flow well. “We’re thrilled to announce that Karma has been acquired by Facebook. The service that Karma provides will continue to operate in full force. By combining the incredible passion of our community with Facebook’s platform we can delight users in new and meaningful ways. As we say … only good things will follow.”
The Karma deal will further solidify Facebook’s entry into the social gifting arena. “And we’re just getting started — today we take social gifting to the next level” said Karma.
The Karma deal gives an insight into Facebook’s advancement into the mobile e-commerce arena, as well. Karma is a one year old company in which you send a gift, like a bottle of champagne, to a friend over your mobile device. You then get a message by TXT, email or via Facebook that the gift was announced to your recipient.
That recipient then has the option exchange the gift for something else, donate it to charity, or choose a favorite flavor or color for the item. Karma wraps and sends the gift thereafter. Karma tells news “Over the last year, we’ve built a new e-commerce platform from the ground up. We’ve been honored to partner with amazing brands to create a curated catalog of products.”














