LOS ANGELES (LALATE) – Emily Maynard and Matt Leinart are battling cheating text message allegations now. Did Emily Maynard and Matt Leinart, an Oakland Raiders quarterback, exchange text messages despite Maynard’s engagement to Jef Holm? The Emily Maynard, Jef Holm scandal allegations are taking yet another turn today.

Matt Leinart is not the Oakland Raiders starting quarterback. But Leinart is headlining front page allegations from US Weekly this week. Weeks ago, Maynard and Holm battled allegations that surfaced from Holm’s brother. The brother claimed that Jef allegedly found alleged cheating text messages between Maynard and another man. The brother further claimed that Jef and Maynard had a huge disagreement about the text messages.

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LOS ANGELES (LALATE) – After Emily Maynard was accused of cheating on Jef Holm with text messages last summer, now Jef Holm is accused of confirming that alleged cheating to his ex-girlfriend. Moreover, is the Emily Maynard, Jef Holm engagement and romance something fabricated for television? The couple has previously denounced allegations that their love is fake and told news that cheating allegations are false.

But after Jef Holm denounced purportedly false allegations from a family member, now Holm is battling allegations from his ex-girlfriend. Kaylee Shepherd asserts that she and Jef split so that he could be on The Bachelorette. But she now claims that she was kissing Jef on September 16 in a new issue of the US Weekly.

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ST LOUIS (LALATE) – Emily Maynard and Jef Holm broke up, the split involving claims of cheating. Are Emily Maynard and Jef Holm still together? Was Emily Maynard caught cheating on Jef Holm? Emily Maynard and Jef Holm have split, are no longer together, and their engagement is off, claims a Bachelorette breakup cover hitting newsstands this week. “Emily Caught Cheating” asserts the new cover of US Magazine. ABC and the couple have yet to comment on the cover.

The shocking cover hitting newsstands this week is from US Magazine. US claims this week that “after Jef confronts her with evidence of her affair, Maynard flees their family vacation in tears”.

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US Magazine claims to news that “Emily Maynard was caught cheating on fiancé Jef Holm.” The magazine asserts the scandal erupted on August 19.

US Magazine asserts that “one day after Maynard arrived at the beach house the Holm’s extended family rented in Pawleys Island — Holm was blindsided when he found …. text messages and photos to and from another man on Maynard’s cellphone, says the source.”

A source who purportedly knows of the texts told US Magazine what Emily Maynard’s alleged text messages said. “There were texts and pictures: ‘Let’s do this and that with each other’ ”.

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Holm was not happy. “Jef and Emily went into a bedroom and were yelling. He said, ‘You’ve been f–king cheating on me for months!’ ” At that point, Jef’s parents allegedly tried to ease tensions. “Though Holm’s family tried to calm him, he was inconsolable and told Maynard, “ ‘Pack your s—t and get the f–k out.’” ” UPDATE: The couple tells news that they have not break up.

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LOS ANGELES (LALATE) – Who wins the Bachelorette 2012 will be revealed Sunday. But while the Bachelorette 2012 winner for Emily Maynard was leaked in online spoilers months ago, the big surprise remains the future for Emily and Jef of People Water, as well as their producers. While there isn’t much mystery anymore about who Emily picks as her winner, and whether Emily Maynard and Jef Holm are still together, there is some dispute on newsstands this week about another issue. Are Jef and Emily heading, not just down the aisle to get married, but also down the TV programming block to star in their own spinoff series from the Bachelor / Bachelorette producers?

In recent months, Emily Maynard has been the subject of multiple news reports claiming that the reality star loves the attention that the franchise has brought her. While in previous seasons, winners and stars have moved on to Dancing with the Stars and the Bachelor Pad, do producers have a new plan for Emily and Jef following Sunday’s finale?

One news report this week claims so. The assertion is that producers have in development yet a fourth incarnation of the franchise, focusing on the marriage preparations between the two. The report claims that the two could appear in a series, rather than a special, along the lines of Bethenny Frankel and Kim Zolciak’s hit spinoff wedding seasons.

Reports have claimed that Emily and Jef are set to marry later this year. But will their wedding preparations and ceremony be coming to ABC? Many news reports anticipate a television program for the couple. But will Emily get an actual spinoff out of it?

RealitySteve speculates that it’s not happening. “Nothing from Emily on record, a bunch of speculation and no factual basis for any of the story, it’s pretty much just something to run the week of the finale airing. That’s all.” He adds “They needed a story to run this week for Emily and since they’ve pretty much used up every other angle, they just make up some[thing else, a] … “Newlyweds” show, a la Nick and Jessica. Not gonna happen.” The finale airs Sunday on ABC at 8 pm EST.

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ST LOUIS (LALATE) – The Bachelorette 2012 winner isn’t going to be revealed by Arie Luyendyk Jr. anytime before Sunday. Arie is leaving who Bachelorette Emily Maynard picks a mystery down to the finale. Luyendyk won’t even tell fellow racer Mario Andretti who wins the Bachelorette 2012 this Sunday night, the reality star told admitted to news this week.

While earlier in the season Arie suggested to news that he is the Bachelorette 2012 winner, Arie is not giving any tips to friend Mario Andretti. And Andretti apparently hasn’t seen the online spoilers, either. Those spoilers have already revealed that Sunday’s Bachelorette 2012 winner will be Jef Holm of People Water.

Producers are trying to make the finale Sunday night a surprise, even though it isn’t for many viewers beyond Andretti. Emily tells Chris Harrison this week “The fact that I still don’t know who the guy here is the one for me, makes me wonder if any guy here is for me.”  She adds “I don’t know where my heart is any more.”

Harrison tries to evoke suggestions that Emily doesn’t really know who she wants to pick Sunday. But, it’s a familiar theme for finales of the franchise. Yet, come Sunday night, Emily Maynard will know exactly which man she is going to pick (Jef), despite Harrison’s suggestions.

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“It sounds like you know what you need to do,” Harrison tells Emily this week. “You feel like at this point you’re betraying both of them.”

But then, there have been those alleged false spoilers this month. One false report claims that Emily picks Arie, that Arie declines and that Emily switches and picks Jef. The culprit behind this purportedly false spoiler is In Touch. “He said, ‘I don’t think we know each other nearly enough to even be entertaining this; I don’t think we should get engaged,’ an insider told In Touch. “She was crying and begging him to reconsider,” the source said, adding that Maynard even blurted out “You’re the one I want to pick!” Reality Steve and others have claimed that none of that happens in the finale.

For now, Andretti doesn’t know who is the winner either. Arie tells the IndyStar “(Mario) always tells me he better be invited to the wedding (and) he needs to know the outcome so he can plan for a good wedding gift.” Arie added “Just wait and watch.” Despite Andretti’s curiosity, online spoilers for weeks have claimed that Emily picks Jef, that Jef and Emily get engaged, that the two are still together, and that they are planning a fall wedding.

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