The campaign is the “The Best a Man Can Get.”

“Being a part of the Gillette Champions program is a great honor for me,” said Jeter. “In baseball, having confidence is essential, and a critical element of confidence is looking and feeling my best.”

“The Gillette name is synonymous with being the best. Jeter has proven he has what it takes to be a champion on the field,” said Chip Bergh of Gillette parent Procter & Gamble. “He was chosen not only for his outstanding sporting performances, but also for his performance off the field, in his charitable actions and his reputation as an icon of true sporting values. That is what the Gillette Champions is all about. Men, women and children here in North America look up to athletes who raise their level of play and bring the game to a new level, who set the standard in sports and style.”