LOS ANGELES (LALATE) – Cher is not dead. Cher was falsely reported dead by Kim Kardashian last week. But while Cher’s career is far from dead, a lawyer, a crisis management expert, and a celebrity metric expert are telling news today that Kardashian’s popularity is dying. Moreover, they claim that Kim’s fall from grace started far before her fake Cher death report and even before the Kris Humphries scandal.
Cher is certainly not dead. But this week, Kim Kardashian tweeted to her millions of followers that the beloved singer may have died. The false news came as revelations that Kim watches news alerts about herself on her cellphone all day long.
While much of the internet has in three years gotten familiar to fake death reports, from Jackie Chan to Adam Sandler, apparently Kim Kardashian hasn’t followed other celebrities as much as herself. So when a false trend started about Cher being dead, Kardashian tweeted the same to her followers.
The timing couldn’t be worse for Kardashian. A new group of experts claim that Kim Kardashian’s popularity is falling dramatically. The revelations stems from the Old Navy lawsuit.
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The Kardashian family sued Old Navy claiming that Kim’s reputation was damaged when Old Navy hired Melissa Molinaro for its advertisement. Now, FOX News is reporting that Old Navy’s defense attorney, Louis Petrich, will defend the case by arguing that “Kim Kardashian is “libel-proof”: a person whose reputation is already so damaged, nothing can hurt them.”
Steven Levitt calculates celebrity Q Scores. He uses a metric to determine consumer response to celebrities for determining advertisement campaigns. Levitt claims that Kim’s reputation is so low that an Old Navy advertisement can’t impact her reputation further.
Levitt claims that Kim is recognized by sixty-two percent of population, compared to thirty-three percent with most celebrities. But he says that the average celebrity’s negative rating is twenty-five; he claims Kim’s negative rating is a massive fifty-three. He claims “Kim’s ratings are so negative she doesn’t have anything to protect.”
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Another person claims that Kim’s popularity began falling before the Old Navy commercial. Mike Paul of MGP & Associates PR, a New York-based crisis management firm claims “The Kardashians’ value has gone down by about a third and that damage was not done by an Old Navy ad”.