lalate (pronounced “L.A. Late”) news (http://lalate.com) is America’s fastest growing celebrity news website.

“We simply had no idea we would have become such a hit, so fast” is how celebrity news site LALATE explains what has happened to itself literally overnight. LALATE NEWS is now America’s 10th most trafficated celebrity news site, the only website in the top 10 not tied with a television show or magazine … yet.

** UPDATE: September 10, 2008. Now, after only 12 months, LALATE is the top 2,000 most trafficated website online … and skyrocketing!

With readers coming over to LALATE in skyrocketing numbers, and celebrities turning to LALATE to break exclusive stories, LALATE is as hot as the stories it breaks.

In just 12 months (Sept’ 2008), LALATE is the top 2,000 most trafficated website on the internet, and top 10 celebrity news site. According to Quantcast.com, LALATE outranks virtually every U.S. local news station and print publication website.

LALATE currently has more website traffic daily than websites for celebrity TV shows, celebrity magazines, even more that sites for the biggest local TV news stations like New York’s WNBC and Los Angeles’ KNBC.

Here is just a short list of websites that LALATE outranks in traffic daily: Vanity Fair, Maxim, Star Magazine, Hello!, In Style, Entertainment Tonight, The Insider, Access Hollywood, Life and Style, In Touch, x17, TV Guide, Hollywood Reporter, and Variety.

How is LALATE doing it? Faster, better, and broader stories than anyone in the industry, is why everyone is reading LALATE. LALATE has outscouped virtually every major competitor in getting you celebrity breaking stories first. 

In fact, the average LALATE story is broken four to six weeks earlier than most celebrity news websites (if they even carry the story), and often 30 to 60 days before celebrity tv shows. And readers have responded, placing LALATE as their choice for getting stories first, not weeks later elsewhere.

But when it comes to the story, LALATE is winning fans on the word, entertaining, fast, and exciting stories. LALATE is produced by the family that brought the first television show to the internet in the late 1990s following a tradition of showing including All in the Family, Carol Burnett Show, and the Jackie Gleason Show.

In a world of photoshop squiggles and hackney language, LALATE has won fans by putting the reader first. “The news is about the reader, not about us. Our readers are coming to LALATE because they love our stories. People remember that.”

LALATE’s demographics prove exactly that. In the 18 to 24 demographic, LALATE nabs a 30% demographic. That’s more than double that of TMZ at 13%. (Quantcast 2/6/2008)

LALATE readers appeals to a $60-100K HH income reader, with 51% of its readers making more than $60,000 year.

LALATE is unique by courting equal popularity among male to female readers, in contrast to sites like PerezHilton.com with  39% male reader and 61% female reader. (Quantcast.com 2/6/08) 

And LALATE has the highest educated readers in the celebrity business, at 22% with a Graduate or Doctorate Degree, compared to sites like People.com at 14%. (Quantcast.com 2/6/08)

From reps for the Jonas Brothers, to Ashlee Simpson, to Ashley Tisdale, to Heidi Montag, to a Super Bowl Celebrity Red Carpet event with 50 Cent and Paris Hilton, industry leaders, magazines, venues, tv shows, and more are turning to LALATE to get their message about major celebrity news, breaking exclusives to the world of entertainment hourly. 

“If you thought the first year was a ride, buckle up.”

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