But LALATE can report that the Maloof Family is still pursuing a move of the Kings to Southern California, according to new updates from the Trademark Office. Four applications from “Crickets, Corp” went into the U.S. Trademark Office earlier in 2011 under 1b status. They were filed for the names “Los Angeles Royals”, “Orange County Royals”, “Anaheim Royals”, and “Anaheim Royals of Southern California”.

The applications were all made filed by Crickets Corp, a Nevada entity, by attorney Scott Hervey. On his website, he lists extensively his work for the Palms Casino and Resort in Las Vegas.

In earlier 2011, LALATE reported the application was filed as an intent to use (1B). Under an “intent to use” trademark application, the applicant represents to the USPTO that they have not yet used the mark in commerce but intend to do so within a proscribed time after the application is lodged. Since that March application, Hervey has sought and obtained publication from the USPTO of the multiple trademarks. In essence, the “Crickets Corp” of Las Vegas represents that it intends to use the marks in commerce, soon. How soon? That remains to be seen.