LOS ANGELES (LALATE) – A new Selena Gomez ad for her perfume 2012 is prompting buyers’ praise across Macys stores. The Selena Gomez ad (photos below) is being applauded for its artistic vision while also conveying a message behind the fragrance. The perfume launches in Macy’s within weeks.
Selena Gomez for her perfume ad campaign went to Smashbox Studios in West Hollywood. Gomez wore a stunning purple evening gown and was submerged in a tank. Covered with makeup and hair treatment to achieve a wet look, Selena and her photographers were trying to convey the fragrance’s essence. Gomez tells news that the fragrance boasts hints of raspberry, purple freesia and vanilla.
Gomez appeared barefooted in the tank, with the rhinestone belt emerging above the water’s level. Lighting at ankle level helping disperse the purple hues into a myriad of color displacements.
Selena tells news that the perfume is “yummy. It’s romantic. It’s not over-bearing. Simple! My mom legitimately likes it. She’s so honest with me, she’ll tell me that she doesn’t like my clothes or the dress I wore, but she wears this every day.” She adds “So, I wanted to make sure that it was something that could appease everybody, which is why there’s not a picture of me on the box. I wanted it to be about the fragrance.”
While the ad is drawing applause, the unusual bottle prompted explanations from the singer. She tells news that the “bottle was really the hardest part, because I wanted it to be tall. I like the fact that it stands out, because I always go to the ones that are tallest in the morning. The design of the bottle is almost like a gown, so it represents me on the red carpet. The lips are fun! It makes it more youthful, and you can play with it. I get bored and play with things, so I think it’s perfect.”