LOS ANGELES (LALATE) – When Clay Aiken appears on the Celebrity Apprentice 2012’s debut tonight, Aiken’s fans will know that he is continuing his longstanding effort to charity work. Celebrity Apprentice is a reality TV show, but like other Aiken efforts, the show is ultimately designed to help others in need. While other cast members on this season haven’t necessarily dominate news for previous charity work, Aiken, from work internationally to at home, has had a longstanding devotion to helping those in need.
In 2008, Aiken dominated news for his work with UNICEF. In one project, Aiken teamed up with UNICEF and Malaria No More to defeat malaria—a completely preventable disease that still kills one child every 30 seconds worldwide. Aiken told news at the time “It doesn’t have to be this way. For a limited time, Malaria No More will match your donation in the fight against malaria, helping UNICEF save twice as many lives.”
But Aiken’s work with UNICEF began years earlier. In 2004 he helped NBC4 raise $10 million in tsunami relief. That same year he worked both with UNICEF for relief overseas and at home. He recorded the song Give a Little Bit that year to aid tsunami victims. But at home he devoted work as a U.S. Fund for UNICEF National Ambassador.
By 2008, Aiken focused on Kenya and Somalia. He told news at the time “In early July, after visiting Somalia, I traveled to Eldoret, in Kenya’s Rift Valley, to visit camps for internally displaced people. This is where some of the worst violence took place following the Kenya elections in early 2008. Thousands of children were made homeless by the unrest.” Within just weeks of his efforts in July 2008, Aiken had helped raised $50,000 for UNICEF.
This season, Aiken continues his charity efforts on Celebrity Apprentice. Last season, “Celebrity Apprentice” raised a record amount for the contestants’ charities, donating over $3.1 million to charity.
Aiken says he is a bit nervous still about the series. “Just got an advance copy of the first episode of Celebrity Apprentice.” He added that he is “excited” but “a bit nervous! Let the games begin!” Aiken’s appearance on “Celebrity Apprentice” will benefit National Inclusion Project, a charity he started.