LOS ANGELES (LALATE) – 50 Cent is not dead. 50 Cent is the victim of an infamous fake death car crash story that resurfaced again today. 50 Cent is erroneously reported as having died in the same fabricated story that has been used again innumerable celebrities, just this month alone. Fans tonight are furious by the confusion.
50 Cent was not traveling on Route 80 today, he was not heading from Morristown and Roswell. But a fabricated report online today claims that the rapper was on the infamous highway and crashed between those two destinations. If this all sounds familiar, it should. The author of the fake story is Global Associated. Global has yet again published another fabricated story about another celebrity.
Global uses a series of template stories and just swaps in celebrities’ names. Then, ironically, every few days, another one of its stories gets referenced repeatedly on Twitter or Facebook, during a heightened viral frenzy. 50 Cent is today’s victim.
Global Associated starts with infamous locations which the celebrities have never visited in the first place. They are usually Zermatt (for film actors), Route 80 (for musicians), and the Kauri Cliffs (for TV celebrities). Next, the website fabricates large-than-life, Macbeth-like endings to celebrities’ lives. A car crash, a plane crash, a fall from a hike, and a snowboarding accident are among the most infamous tales. Finally the author adds in a name of a celebrity and couples it with a dynamically changing date (that will always show the article was published today).
While it may sound very obvious, it isn’t for many fans. Each week, sometimes each day, another celebrity makes news by being victimized by these fake reports. The reports, however, most often impact the fans more. Many fans believe the reports to be true and indicate how bothered and often frantic they are that the story might be true. Sometimes the fans become irate.
The fake reports also impact family members. At least one celebrity, false reported as dead, has indicated that their family members had read the report and became concerned the story was true.
50 Cent wasn’t on Route 80 today. But the published article erroneously claims he died in a car crash today on Route 80. The same fabricated tale has been used verbatim for Pauly D, David Guetta, Luke Perry, and others.
“So is this really true that 50 Cent is dead?” wrote one fan moments ago from Atlanta on Twitter citing to the Global story. Buried on the bottom of the Global Associated page about 50 Cent reads the following statement; “this story is 100% fake. This is an entertainment website, and this is a totally fake article based on zero truth and is a complete work of fiction for entertainment purposes!”
It remains unclear how anyone would consider falsely reporting someone as dead as “entertaining”. Global also admits as to the dynamic generating template. “This story was dynamically generated using a generic ‘template’ and is not factual.”
And while this report might indicate its false (if read the small print below the article), other websites in recent weeks have begun to do the same, but in a whole different level. Akon was falsely reported dead over the weekend by another website. That website doesn’t disclaim the report as false at the bottom. Moreover, rather than use a fake crash or fall story, the hideous report falsely claimed Akon died of a medical condition.
Yet, what remains unclear is how the stories obtain a viral foothold in the first place. Many of these stories aren’t authored just that day. But suddenly, by some means, persons suddenly begin linking to the fake stories in, quick, short durations. Last night it as Eddie Murphy falsely reported as dead. Earlier in the day it was Missy Elliot. On Sunday it was Akon falsely detailed. In fact, a quick perusal of Twitter shows that starting at roughly 3 PM PST today, the viral foothold of fake 50 Cent stories went from one every ten minutes to several every minute.