LOS ANGELES (LALATE) – Macy’s Black Friday ads 2011 may break your eardrums, literally. Macy’s Black Friday sales got an unusual advertisement campaign today. In it, Justin Bieber teams up with the nation’s retailer to help drive up sales. But after the campaign, earplugs might be sold out.

In the hilarious new advertisement campaign, Bieber jumps into the back of his limo. He says “Yo, I’m going to Macy’s Black Friday sales!” An older male driver turns around to stare with an angry, thug’d out look at the passenger. But when he realized it’s Justin Bieber, the driver screams at the top of his lungs, in a voice that ironically sounds like a teen girl.

Bieber thinks the driver is screaming about Macy’s Black Friday sales, not about him. So he responds to his driver, “Yeah, I know it’s pretty cool, it starts at midnight”. That prompts the driver to scream again. When Bieber arrives at Macy’s late night, middle age male employees continue to scream left and right, all with girls’ voices.

The campaign has already attracted nearly one hundred thousand views in less than three days. Macys in a news statement today states “It’s Bieber Fever at Macy’s! Get a sneak peek of our Black Friday commercial here, and be sure to pick up Justin Bieber’s Someday gift set on Black Friday.” The retailer adds “We’ll donate $2 to Make-A-Wish Foundation of America® for every gift set sold, up to $100,000.” For more on Black Friday 2011, click HERE.