LOS ANGELES (LALATE) – Anticipated Jessica Simpson baby photos and her pregnancy story are prompting a bidding war. Jessica Simpson’s future baby birth pictures are being shopped by dad Joe Simpson in one of the biggest media moves in recent memory. Jessica Simpson has yet to confirm that she is even pregnant, hasn’t set a wedding date, and hasn’t even revealed that she is anxious to have a child. But reportedly Joe Simpson is very much at work at all of the above.

First, Jessica Simpson is not confirmed pregnant. But Simpson has perfected the art of manipulating news reports about her weight. Simpson in recent months has appeared larger. While news reports have yet to confirm if Simpson’s larger frame is the result of her ever changing figure, multiple news reports this week claim Jessica is pregnant. They additionally are asserting that Simpson is allegedly hiding her pregnancy with clothes.

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Several weeks ago, LALATE featured pictures of Simpson that showed her frame no larger than earlier this year. Moreover, the news stories now asserting that she is pregnant are illogically using the same pictures from months ago, in early 2011, to make their assertion this week.

Second, the New York Post claims that Simpson is not only pregnant but it using dad Joe Simpson to shop her future baby pictures. The asking price is reportedly $500,000. In Touch claims that Jessica Simpson is already in her second trimester and knows that the baby is going to be a girl. “She’s already having kooky cravings,” a source told In Touch last month.

OK Magazine as well claims that Simpson is pregnant. But as reported earlier this week on LALATE, the same OK! cover was previously used by the magazine for other female celebrities, including Jennifer Aniston and Kim Kardashian, who were never pregnant.