LOS ANGELES (LALATE) – Hilary Duff is not dead, but is the victim du jour of the latest fake celebrity death report. Today’s false report is fuming Hilary Duff fans, with nearly fifty comments on Twitter in the last few minutes asking if the singer actor died Sunday. Duff is the victim of the same website that falsely reported Adam Sandler dead and other celebrities this month.
Fans reacted in anger today to the fake report, many unsure of its origin. “If Hilary Duff actually was dead I’d genuinely be gutted” wrote one fan. One even referred Duff in the past tense. “She was my idol”. By midday Sunday on Twitter, the anger took pace.
One fan wrote “Someone tell me this isn’t true”. Hilary Duff is the victim of the infamous website that has been falsely reporting celebrity deaths, Global Associated, for years. The website, which shares unique thematic elements from a leading recognizable website, makes itself appear as reporting a breaking story. With the addition of red capital letters, its story exclaims to the anxious Duff fan “this story is still development.” It’s not developing, it just fabricating.
The content of the death report was not authored today, but uses automation and coding to modify the date and time to a user’s unique visit. The story draws from a handful of possible permutations. The fake celebrity death reports usually concern a fall, a crash, or some catastrophic, large than life, fatal event. The location is one of a handful of spots, some that actually don’t even exist. In the case of Hilary Duff, the allegation is that she fell on the Kauri Cliffs. That’s the same location the website used to kill off Christian Slater in February.
Sometimes fans eventually figure out the stories are fake. In many cases, however, that revelation can take hours. Other times, the celebrities even issue news statements from their publicists exclaiming they are alive. In February, after being falsely reported as dead, Slater’s publicist confirmed to the New York Daily News that his client was alive.
Duff last year married Mike Comrie. The two met when she was 19. He told Hockey Night in Canada at the time “We were all on the same plane and it was kind of, I guess, maybe a bit of a fluke.” He added “She calls it ironic. No I’m kidding!. It [was] one of those things where we were all in a group … we spent the weekend all hanging out.”