LOS ANGELES (LALATE) – Melissa Molinari and Kim Kardashian (photos above) look alike. But when Melissa Molinaro appeared in a new Old Navy commercial, not just her makeup and hair were done in Kardashian-esq style, but Molinaro evoked cliché Kardashian poses, gestures, and moves. With Kardashian demanding top dollar for television product endorsements, the Old Navy commercial is drawing controversy tonight for allegedly evoking one star, but paying for the price tag of another.
The ad campaign is “Super Cute”. But the question is whether it’s super misleading as well.
“Looks like she’s trying to look like Kim” said one viewer tonight on YouTube. Another added “Rate this if when you first saw this commercial you thought it was Kim Kardashian! I sure did!”
The campaign starts with Molinari with her hair to the side, striking a typical pose used by Kardashian over the years in which her face is down. Molinari’s gestures are Kardashian inspired with wide open lower jaw movements in the initial scene.
If you weren’t tricked that it’s Kim Kardashian, the switch to the supermarket aisle certainly may do it. Later Molinari takes to the streets, prompting paparazzi to storm her on the sidewalk. Kardashian has yet to comment about the music video.