LOS ANGELES (LALATE) – Zac Efron is not dating Taylor Schilling; Efron and Schilling are reportedly getting “chummy”, but Efron fans aren’t believing anything more than that is happening off set.

Is this just a publicity machine at work promoting another Efron-flick? Online reaction thinks so.

“The Lucky One” is a Warner Brothers adaptation of Nicholas Sparks’ novel featuring Efron and Schilling. The film is produced by Denise DiNovi.

Next year will be busy for Efron, who will remain at Warners for a series of upcoming film projects. Efron will produce the English remake of the Swedish hit Snabba Cash (Easy Money). Efron is also producing Art of the Steal. The thriller is written by Max Borenstein and includes Jason Barrett, Kevin McCormick and David Klawans.

Is Zac getting married soon? “I’m definitely not getting married. In this business, you’re either getting married or they want you to be pregnant” said Efron once.