website statistics
To Top

Steve Phelps NASCAR Undercover Boss Almost Exposed by Roger Penske

Steve Phelps NASCAR Undercover Boss Almost Exposed by Roger Penske

ST LOUIS (LALATE) – Steve Phelps’ attempt to be the NASCAR Undercover Boss tonight on CBS almost fell apart due to one person: Roger Penske. Steve Phelps was NASCAR’s choice to be the Uncover Boss for CBS because putting NASCAR chairman and CEO Brian France or president Mike Helton on the track would never have worked. The idea of chosing NASCAR’s chief marketing officer as the Undercover Boss seemed full-proof for CBS.

That is until Roger Penske almost blew it.

When Roger Penske walked up to Kevin Thomas from Vermont, Penske sensed there was something wrong. Thomas is a water purification business owner who had won a TV competition to get a temporary NASCAR gig for the week. At least that was Phelps’ cover.

But when Nationwide Series official Bill Whelan told “Kevin Thomas” he needed to meet Roger Penske, Phelps (still keeping his cool) said he wasn’t interested. Of course, who wouldn’t want to meet Roger Penske? It seemed like any water purification business owner’s dream to meet Roger Penske.

That is, unless, you happen to already know Penske. Phelps stalled and told Whelan “no thanks”. Whelan didn’t let up. So Phelps ties his shoes. Once. Twice. It didn’t work; so then came the introduction.  As NASCAR reports, as soon as Penske saw “Kevin Thomas”, “Penske’s eyebrows bowed, a quizzical expression somewhere between Linda Evangelista and the Gateway Arch in St. Louis.” Penske said “You look awfully familiar, ‘Kevin’.” “Oh, I get that a lot,” Phelps responded back.

And that wasn’t the only close call for Phelps. As NASCAR notes, while Phelps was working assistant tire specialist for the No. 00 Aaron’s Dream Machine Toyota, Cal Wells asks “Why is Steve Phelps dressed up in Aaron’s?!”


  1. Dave Loewus

    October 24, 2010 at 7:25 pm

    I was touched by the hard work and effort that NASCAR puts into each race for the public. The dedication, physical skill and time away from family is extremely moving. I was not been a race fan in the past but will take the time and money to attend a race in the future. I am impressed by Kevin Thomas too. NASCAR is lucky to have him.

  2. kevinwadet

    October 24, 2010 at 7:27 pm

    The Nascar special of Undercover Boss really touch me in several ways. As a black guy our face is not represented alot. But watching how you touched the guy whose has l
    cancer really teared me up.

You must be logged in to post a comment Login

Leave a Reply

More in NASCAR