LOS ANGELES (LALATE) – Janet Jackson’s BlackGlama fur advertisement is sparking controversy from animal rights activists. BlackGlama features Janet Jackson embellishing herself in fur. The fur coat covers Jackson from nearly head to toe. But it’s the caption for the ad that is also sparking controversy – “What Becomes a Legend Most?”

Pamela Anderson says fur doesn’t become a legend, nor anyone. Anderson tells OUT Magazine that Jackson must be “greedy” to take a job promoting fur. “It’s disappointing. She has spoken out against fur before. I don’t know why some people stop listening to their heart. I guess some people get greedy, but it’s sad.”

In the promo video for the fur outfit, Jackson says “If someone would have told me later in life that I would be alongside such legendary entertainers, I would have never believed it.”

PETA Senior Vice President Dan Mathews issued the following statement directed toward Jackson. “You and I spoke at length about the fur issue. You told me that you were always aggravated at photo shoots when stylists would try to throw fur on you and that you were even wary of wearing fake fur out of concern that it might actually be real or look real in photos and send the wrong message. You were very straightforward and sensible about it. What happened?”