Marv Albert gets no love from 50 Cent’s entourage. The Marv Albert 50 Cent feud comes as Marv Albert and 50 Cent the same day both had new hip hop albums dropping TV appearances.

The location of the drama - Jimmy Kimmel Live! .. seriously. The LA Times reports 50’s entourage didn’t recognize Marv Albert when 50 was prepping for the show the same night as Marv.

“As Albert arrived, with an entourage of one, TNT public relations specialist Jeff Pomeroy, there was a sudden scuffle when a multitude of 50 Cent protectors seemed unfamiliar with Albert. There was shouting (”It’s Marv Albert,” yelled a Kimmel show guard, a pronouncement that seemed to have no effect on the 50 Cent phalanx.) There were obscenities. A fist or two flying. A “Don’t you put your hands on me” pronouncement.

“And finally Albert made it to his waiting room, relatively unruffled but slightly puzzled. “Did you see that?” Albert said. “I thought they were kidding, but then I realized they weren’t.” “

Considering 50 cent had so many hit songs this year, it’s no wonder Marv Albert even recognized him.