Watch out! Jermaine Dupri has a new watches line. Nu Pop Movement (aka New Pop) is Jermaine Dupri’s watches line.

And the watches are styling. Jermaine recently told Billboard his background with the Nu Pop watch.

“I have a new watch Nu Pop Movement available now. I started this company with Pascal Mouawad and it’s inspired by pop music. Mouawad came to me with the idea. He already had a luxury line of watches with diamonds and although people always used to think of me as the flashy money guy I felt like I wanted to do something else. So we’re starting with a digital watch with a big face and loud colors that runs for about $150. It’s in the same neighborhood of G Shock and Swatch watches.”

To see the watch on Jermaine just days ago, click here