Did Eddie Murphy die? No. But Eddie Murphy dead rumors are down and out - not just in Beverly Hills today. Eddie Murphy is alive. So is Eminem (fake dead report last Sunday) and Robert Pattinson (fake dead two weeks ago, and yesterday again).

But you probably knew that already.

But really - Eddie Murphy? Murphy might very well be the oldest celebrity to get the dead rumor spread in recent months. Yes, Rick Astley got it, Lil Wayne countless times. But why Eddie Murphy? On a Thursday at noon? Peculiar.

If you set your alarm clock, Sunday at 3pm PST is the key time. Virtually like clockwork every Sunday at the same hour, the same fact pattern, a different celebrity hits. It doesn’t matter if they are a star of tv, film or music. However, sports celebrities rarely get the “treatment”.

In 2008, it was predominately music celebrities; 2009 has been film stars. But one thing is for certain - it’s always a plane, train, or auto crash. Miley Cyrus and Lil Wayne have both “died” about a dozen times together this year.

Eddie Murphy is alive. But give until Sunday at 3, another celebrity will be very alive and well then too.