Emma Watson is the latest celebrity with false death rumors. Emma Watson didn’t die. But Emma Watson fake death reports are spreading today as similar reports for Miley Cyrus and Lil Wayne have spread throughout 2009.

As LALATE has been reportedly lately, fake celebrity death reports have changed this summer in two respects -

1. The genre of the celebrity
2. The day of the week the story hits

Celebrity fake death reports in 2008 were dominated by music stars. But since early summer this year, the trend has spread into movie actors. Will sports stars be next?

Additionally, the nature of the reports are now so glaringly fake that it causes one to wonder who is behind these reports. In many cases, they are written virtually the same, with the same storyline, same cause of death, just different name.

But the biggest difference is when these reports are hitting. Cyrus and Lil Wayne in 2008 almost universally hit Sunday afternoons. The rationale – quicker to spread with less people around to deny the claims. But in recent months, the trend has been even midweek. Again, why?

Emma Watson is alive. Rick Astley is alive. Miley is doing great. And Lil Wayne is still kicking well.