VIDEO! Watch the Heist Super Bowl ad video. Coca-Cola calls this great Super Bowl Commercial “Heist”!

CLICK HERE TO WATCH THIS SUPER BOWL AD VIDEO

Reps for Coca-Cola reveal to LALATE NEWS the strategy behind their ad campaign for Super Bowl 2009.

“Our brands are part of the fun and celebrations that friends and families experience when they gather to enjoy big events,” says Katie Bayne, chief marketing officer, Coca-Cola North America. “People watch the Super Bowl broadcast as much for the ads as the game itself, so it’s a great way to remind people of what Coca-Cola and Coke Zero share in common – great
Coca-Cola taste.”

“Heist features a man dozing off in a park, unaware of a plot among the park’s smaller inhabitants to unite in an effort to abscond with his Coca-Cola.”

Today, Coca-Cola Company is still the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.
For all the 2009 Super Bowl ads, click here:

http://news.lalate.com/category/superbowl