Did you catch the G Commercial advertisement video during the Rose Bowl game? The G Commercial didn’t say what “G” stands for, leaving many asking tonight – “G” is for what?

The answer – the G stands for Gatorade.

Gatorade has delivered a stellar commercial that uses simplicity to spark curiosity. Normally, a commercial like this would leave people guessing what the answer is, and the answer doesn’t really achieve anything.

But here, the viewer keeps on remembering that “G” logo. There’s the difference.

The Gatorade campaign rolls out a new branding of a simple “G”. If you visit the Gatorade website tonight, you don’t see the brand name – all you see is “G” as the logo with bottling carrying the new simplistic logo.

Effective, very effective, use of deploying a logo campaign for a favorite brand.