VIDEO! Watch video of Paris Hilton’s My New BFF! Paris Hilton’s BFF premiere is on MTV and follows Paris Hilton and BFFs in a new reality show format.

LALATE broke the Paris Hilton BFF details back earlier this year, plus cast photos. Initial reaction to the show’s premise online was exceptionally negative. Nevertheless, the show has already been committed reportedly for a second season and a British version.

While the show is getting a flashing promo all week on MTV for its premiere, there has been very limited press about the show this week elsewhere.

LALATE2 has a promo video for Paris Hilton’s New BFF on MTV.

Click here to watch the video.