Don LaFontaine is dead. Don LaFontaine, the king of voiceovers for movie trailers, died Monday. Funeral arrangements have not yet been announced.

LaFontaine was 68.

LaFontaine unconfirmed cause of death in Los Angeles is a reportedly a collapsed lung. Fontaine appeared in more than a quarter million commercials and movie trailers.

Don is survived by his wife Nita Whitaker, and three children.