Jessica Simpson is the new face of Stampede Light Plus, a light beer from Dallas’ Stampede Brewing Co. Simpson will appear in Stampede Light ads and own 15% stake in the Dallas Stampede. Yes, 15%!

LALATE has profiled how Simpson and dad Joe had been brilliant at branding Simpson across dramatically different product lines, all being exceptional hits. Simpson said today as an entrepreneur she’s “always looking for ways to diversify my portfolio with good ideas and good people.”

Simpson, a native Texan, has various clothing lines, accessory lines, and more. Jessica Simpson has been among the most profitable, and most diverse, of any existing celebrity in product branding today.

No reported word yet when Stampede-Simpson will be rushing into your local stores.