CW 90210!

NEW PICTURE! CW has just released a new photo of the cast of CW 90210. This second cast picture of “90210″ premiering this fall comes with a CW explanation of what viewers should look forward to.
CW already produces the similar demographic-driven-drama Gossip Girl. But CW is making clear that 90210, on the other coast, will get a whole different approach.
The ‘90210′ picture above features cast members, from left to right, Michael Steger, Dustin Milligan, AnnaLynne McCord, Jessica Stroup, Tristan Wilds and Shenae Grimes.
“One of our primary goals in developing a campaign is to match the marketing to the personality of the individual show, so ‘90210’ will have its own unique look and feel, as does ‘Gossip Girl,’ and ‘Privileged’ and ‘Top Model,” CW executive vice president of marketing Rick Haskins said in an issued statement. “For the ‘90210’ campaign, we’re using a lot of vibrant colors and natural sunlight to give it a Southern California appeal to communicate a fun, inviting atmosphere that will appeal to our target audience.”
Earlier this year, LALATE broke the first CW 90210 cast picture. See that here.
CW could have a lot of cast member jealousy shooting a show with a cast this large. The number of members in this photo is dramatically less than the previous cast photo. It also doesn’t feature new cast members, and returning Beverly Hills 90210 cast members, added since the previous photo was released.
LALATE is really looking forward to this new series. But online, the sentiment has been very mixed with many questioning why a classic property is being recreated, at all, and why all the cast members that people loved, or loved to hate, are not returning.












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