Remember when Paris Hilton didn’t want to be seen as a “party girl” anymore? Well, that’s exactly how Hilton is cashing in with this new deal.

Says toy maker Simba about the doll, “Steffi is being completly restyled, but not just by anyone, but by the real party queen, Paris Hilton. There is also a special gift – a beautiful purse – for the girl.”

Party queen Paris Hilton, huh?

But she’s not just the “party queen”?

Three dolls are available. One calls her the party queen, another the fashion and styling queen, and a third the shopping queen.

How about the merchandising queen? Can Hilton possibly put her name on something else? Door mats? Coat hangers?

Each gift comes with its own set of accessories.

Cute dolls, but highly inappropriate for children to want to be a “party queen” like Paris Hilton. Worse idea ever.

Better parenting idea – show your kids pictures of the guys Paris Hilton has kissed while being a party queen, and the video at LAX nightclub all over the net last year when Hilton shouting (you remember what she said), and video of her being arrested, and tell her that’s not the “party queen” who you should be when you grow up.