Rumer Willis, Kristin Cavallari, Christina Milian, Josie Maran, Pete Wentz, Corbin Bleu and Wilmer Valderrama are the new face of an advertising campaign for beach wear line Op (Ocean Pacific).

LALATE luvs OP has been wearing it for years (all year long)!

The Op label is doing a new campaign reportedly with Wal-Mart that features the stars.

“When you think of LA and the classic surfer beach vibe, you think of Op. The Op collection does a great job representing that lifestyle.” says Rumer.

Why Wilmer at age 28 is in with this group like Corbin Bleu is anyone’s guess.

The video super cute.

Catch it below!