Avril Lavigne, Matthew McConaughey Clothing Lines (LAUNCH)! Avril Abbey Dawn, Matt J.K. Livin

Everyone is getting a clothing line today it seems with Avril Lavigne getting her own rocker line and Matthew McConaughey going surf wear.
Avril’s line is called Abbey Dawn. “It’s rock glam: fun, colorful, young and edgy,” Avril Lavigne tells US Magazine. The label is named after her nickname called by her dad. Avril’s label hits Kohl stores in July.
Meantime, Matthew McConaughey has a reason to keep his shirt off. He is designing his own line of surf wear named j.k. livin, that stands for “Just keep livin’.” “It will be a one-stop shop for every-thing you need for the beach,” a rep for the actor tells US.
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