Some people claim they are fans of Kylie Minogue. lalate is a FANATIC about her. We don’t deny it. Now our favorite Aussie has teamed up with seven-year-old Spanish jewelry and accessories brand TOUS for its global advertising campaign.
“Kylie was a natural choice for the TOUS brand. Her strength and determination is what initially drew us to her,” says creative director Rosa Tous. “Kylie compliments our fundamental values and we are very excited to embark on this relationship and nurture its growth over the next three years.”
“I was immediately attracted to TOUS,” says Kylie. “It’s is a fabulous brand, rich in heritage, and I am excited to be a part of it all. The more I learn about the company and their history, the more I appreciate the TOUS brand .”
The deal will extend into 2010.
Source: Glam Boulevard