FOR IMMEDIATE PRESS RELEASElalate.com turns 250
world’s largest nightlife site gets bigger, adding 6th country
LOS ANGELES, CALIFORNIA. JULY 14, 2006. The world’s largest nightlife site lalate.com is getting bigger, a lot bigger, as it celebrates its 250th newsletter anniversary this week, expanding into Greece and Spain and opening Los Angeles’ next biggest venue this fall.
Back in 2002, then “LALate.com” published the nightlife industry’s first newsletter of vip celebrity events, nearly five dozen its first week, for Los Angeles’ cream of the socalite crop, listing top celebrity events within its first week alone for Bill Maher, Jay Mohr, and countless others.That newsletter over the next four years would expand both in the number of event and the cities it serviced.
LAlate.com launches, 2002.
lalate.com expands into Santorini and Ibiza
Today, LALate.com is now called lalate.com, and publishes each week over ten dozen celebrity events in its newsletter in not just Los Angeles but virtually every major US market and six countries worldwide including Canada, Europe, and Australia. This week, lalate.com publishes its 250th newsletter and in doing so adds two more countries with some of the biggest parties in the world – Ibiza, Spain and Santorini, Greece.
“Back in 2002, no one published newsletters of vip events. Since then, every major competitor has tried to copy the lalate.com model to no avail – simply, because they don’t have the caliber of parties we have. And no one is now in as many countries as lalate.com”.
lalate.com brings back the 7 Day Planner for Promoters & Clubgoers
lalate.com is bringing back to its newsletter one of the biggest products it launched in 2002 that put it on the map – the lalate.com 7 Day Planner. Abscent from the newsletter for over a year, the 7-Day Planner became the envy of every event organizer because it took all the parties that week and told you which sole party you should go to that night. “The 7 Day Planner has more meaning even now. With lalate.com carrying every major venue in most US cities, clubgoers want to know the bottom line – the one place they should be at that respective night”.
lalate.com 7 day Planner launches, 2002
lalate.com on Industry Trends
So what trends does lalate.com see that it likes and dislikes in latenight?
1. Dislike – Span Promoting
“Spam promotion is at all time high. Event organizers are blasting their events on myspace literally over 100 times per hour and yet calling the event exclusive? It shows an ineffective promoter than needs to post their events literally hundreds of times in just a few days to get any turnout. Embarrrasing and unprofessional.”
2. Dislike – Too Many Teams
“You use to see companies that have large databases like lalate.com that could throw a party themselves. Now parties literally have twenty to thirty teams of promoters, and yet again are calling them exclusive. If you need more than five major teams to throw a party, the party cannot be called excluisve anymore, especially when you are getting invites from different organizers on the hour”
3. Like – Fresher Promotions
“We are happy to see less models as the promotions of parties today and more focusing on real concepts. You are starting to see less conventional industries coming in as product promoters on events large and small.”
4. Like – Less Faux Promotions
“We are also happy to see less faux promotions today than in recent years. The period of marketing launches for movies window-dressed as red carpet affairs has passed. When you lie to your clubgoers what exactly the party is about, they don’t come back. We are glad to see less misleading promotions in 2006 then in previous years.”
Expansion by lalate.com
Carrying events with everyone in attendance from Mariah Carey to Lawrence Fisburne and having clients the likes of major networks and television stars propelled lalate in 2005 as the leader of the estimated over $500 billion nightlife industry worldwide with more young adults turning to lalate than any other source for VIP nightlife.
This current expansion is part of an overall market saturation by lalate.com that began last fall when lalate.com switched its online prescene, merging all its sites like lalate.com, nylate.com, vegaslate.com, and countless others into one major portal that became the net’s first portal of its kind for vip events. Today that lalate.com which has become the yahoo of latenight gives the industry the most important comprehensive and technologically cutting edge portal to help event organizers, venue owners, and clubgoers, featuring everything from digitally syndicated celebrity news wire services to online marketing designed to push the already dominant lalate (pronounced “la late”) brand even broader into mainstream American households as the name for latenight.
Financial industry news, dj profiles, messageboards, live feeds, blogs, and guestlists are just the touch of the iceberg of the new portal. An incredible hard hitting techno beat flash intro equip with a digital gogo dancer dancing in the midst of a meteoroid shower is just the introduction to the new splashy site. Live content, along with services and community, is what keeps lalate.com’s beat going.
Services anchor the other side of the new website. Front and center is lalate’s subscription service, what built the company as an internet cash flow positive company from day one, getting clubgoers into over 9 dozen celebrity parties per week and saving them a fortune on cover, building one of the largest databases of clubgoers in the nation.
New to the field is the new “Late Management Group” the industry’s first management consulting firm that helps business leaders tackle their greatest hurdles in the nightlife industry, both new venues and existing venues seeking to improve long term revenue, by deploying Late project teams to venues coast to coast. Smaller projects will get lalate’s Promotions and Marketing services that has provided so far clients a portfolio of net technologies that no other company has at its discretion today encompassing streaming video campaigns, permission based email campaigns of lalate’s database which spans the Pacific to the Europe, ticketing, event hosting, and online advertising. Also offered is lalate’s L/C service that represents currently stars and studios; its VIP service in Vegas, getting people into the super exclusive sincity spots including Tao that lalate headlined Google News wire services for all summer by, correctly, predicting as Vegas’ next number one venue.
lalate has offices in two states with more young adults turning to lalate that any other source for latenight. lalate is a division of the Television Internet Broadcasting Network, the first company to deliver original network quality programming online, currently in development for its fall slate of series for 2006.
(c) 2006. lalate.com